Our people

The people who carry RUSTIC forward

From the General Committee that governs to the field staff who walk every village — RUSTIC is a volunteer-driven organization of more than 40 permanent and project staff, and hundreds of volunteers.

Leadership

Two leaders, one conviction

Executive Director

Moral Noor Mohammad

Ashoka Fellow, USA · HSBC Climate Hero, Bangladesh

Freedom fighter, social worker and the founding force of RUSTIC — leading since 1988.

Born in 1951 at Bailtali village, Fakirhat, Bagerhat, Moral Noor Mohammad earned a bachelor's degree in social science in 1970 and joined the Liberation War in 1971. From 1972 to 1987 he worked as a social activist across the south-west coast, and in 1988 the group he built emerged as RUSTIC.

Under his leadership RUSTIC pioneered door-to-door waste management and organic compost production in Khulna, vermiculture to conserve snail biodiversity, biogas plants in rural homes, cage culture of freshwater lobster post-larvae, and support for climate-refugee girls migrating to urban slums. His recognition includes the Ashoka Fellowship (USA), HSBC Climate Hero Award (Bangladesh), the NONA FISHER CORNERSTONE Award (Winrock International, USA) and the Paribesh Padak environment award (Bangladesh).

President

Monoaur Hossain (Moinul)

Vice Chairman, Channel S · MD, KGSM Group & Craytec Solution

Visionary leader driving RUSTIC's strategy, partnership and growth.

Monoaur Hossain brings over 28 years of experience in business, media and social activism. A UK-educated entrepreneur and marketing expert, he has been engaged in theatre, acting, scriptwriting, filmmaking and television news — alongside a successful career in eco-friendly and organic ventures and product marketing.

He leads RUSTIC with visionary leadership, driving strategy and building partnerships, and is Vice Chairman of Channel S (UHD Satellite Television) and Managing Director of KGSM Group and Craytec Solution Ltd. Deeply committed to social change and environmental sustainability, he is known for blending innovation with advocacy to create lasting community impact.

Governance

Three organs, clear accountabilities

RUSTIC's decision-making rests on a democratic structure — a large general body, a small executive committee, and a single accountable executive.

Supreme authority

General Committee

31 members meeting once a year — the supreme authority of the organization, elected from the wider membership.

Policy body

Executive Committee

7 members elected from the General Committee for two-year terms — the supreme policy-making body for all projects and programs.

Principal executive

Executive Director

The principal executive officer, under whom all administrative and project personnel implement RUSTIC's work.

RUSTIC's committee and staff at a governance meeting

The people who govern and run RUSTIC

Our people on the ground

Category	Male	Female	Total
Permanent staff	8	5	13
Project staff	9	12	21
Volunteers	3	4	7
Total			41

A majority-female project team — reflecting RUSTIC's commitment to women's leadership.

Organogram

General Committee (GC)

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Executive Committee (EC)

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Executive Director (ED)

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Program Coordinator · Finance & Admin Coordinator

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Program Officers (OBI · E&HRD · FS&ES · RC&EP · R&H)

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Project Managers · Area Managers · Development Associates

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Teachers · Trainers · Technical Workers · Admin & Accounts · Support Staff

Organization profile

RUSTIC at a glance

Organization name	RUSTIC
Full name	Rural Unfortunates' Safety Talisman Illumination Cottage
Chief Executive	Moral Noor Mohammad — Ashoka Fellow (USA); HSBC Climate Hero, Bangladesh
Established	1988
Address	6/1, Hazi Tamijuddin Road, Banorgati, Sonadanga, Khulna-9100, Bangladesh
Phone	+880 1712 076 267
Email	rustickln.bd@gmail.com
Website	rustic.bd
Legal status	Registered with the Directorate of Social Welfare (No. Khulna-537/93, 1993) and the NGO Bureau (Reg. No. 1949); registration renewed through 2029.
Organization type	Local non-government voluntary socio-economic & human development organization
Number of staff	25+
Total funds raised	BDT 28,00,00,000 (as of December 2024)
Total beneficiaries	More than 2,50,000
Ongoing programs	2 (as of December 2024)

Want to work with RUSTIC?

We welcome volunteers, researchers, donors and partners who share our belief in the people of the delta.

Contact our team